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GA4 and Google Tag Manager implementation, plus audits for tracking you no longer trust

Good marketing decisions start from correct data. I implement GA4 and GTM from scratch or repair existing setups (events, conversions, forms) until the numbers in your reports actually reflect reality.

Data you can trust Clean implementation, relevant events and conversions, practically verified — or an audit of your existing setup with clear priorities.
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GA4 & GTM implementation

Events and conversions that measure what matters to you

A good implementation does not mean as many events as possible, but the right ones: submitted forms, phone clicks, quote requests: the actions that bring money. The rest is noise that buries the signal.

  • GA4 and GTM setup from scratch or on top of the existing configuration
  • Events and conversions for forms, leads and key actions
  • Integration with Google Ads and Search Console for measurable campaigns
  • Consent Mode configured correctly for GDPR compliance

The typical situations

You run paid campaignsand cannot tell which bring enquiries and which just burn budget
Ads
Forms are not measuredenquiries come in, but you do not know from where
Leads
You are launching a new siteand want measurement done right from day one
From scratch
Tracking audit

Find out exactly what is broken in your measurement and the order to fix it

When numbers do not match between platforms or conversions show up duplicated, the problem is almost always in the implementation. The audit goes through the setup systematically (tags, events, conversions, filters) and turns suspicions into a repair list.

  • Verification of existing tags, events and conversions
  • Identification of duplicates, missing data and wrong definitions
  • A priority list: what corrupts the data now vs. what can wait
  • Plain-language explanations, not just technical notes in a document

What you get

A clearer picture of the current setup, a list of priorities, and a strong base for cleanup, reimplementation, or staged improvements.

No more doubtsYou know exactly what is right and wrong in your data
Clear prioritiesFix what affects decisions first
How it works

What does a tracking project look like, step by step?

1. Verification

What is implemented now, what is duplicated, what is missing: on the real site, not on assumptions.

2. Implementation or correction

The relevant events and conversions, built cleanly in GTM, clearly named and practically tested.

3. Validation on real data

We verify together that the numbers appear correctly in reports and that you can make decisions on them.

Want to know for sure that your data is correct?

We start from the existing setup. I tell you honestly what works, what is broken and what deserves fixing first.

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Frequently asked

The usual questions about GA4 and tracking

GA4 (Google Analytics 4) is Google's current measurement platform. Implemented correctly, it shows where visitors come from, what they do on your site and which campaigns bring real enquiries — the basis for marketing decisions made on numbers, not impressions.

Yes. Tracking work starts from the existing setup. The first step is checking what is already implemented, what is duplicated and what is missing — then it gets corrected and extended.

The typical signs: numbers that do not match between platforms, duplicated or missing conversions, events with confusing names and reports nobody trusts anymore. An audit reveals exactly what is broken and in what order it should be fixed.

A practical list of problems and priorities, with plain-language explanations and applicable recommendations. From there you can continue with implementation, cleanup or staged improvements — on your own or with me.